In case you missed it, Pfizer's COVID-19 vaccine was given full approval on Monday, as well as a new name - 'Comirnaty'
- So where on earth did they come up with that name?
- It's the work of Brand Institute, a pharmaceutical consulting firm that specializes in "the development of brands and identities".
- Pfizer says the name "represents a combination of the terms COVID-19, mRNA, community, and immunity".
- Other names considered include Covuity, RnaxCovi, Kovimerna, and RNXtract - all of which were trademarked this summer.
- Do you think you could come up with a better name than 'Comirnaty'? Would one of the other names have been better?
Let's show our work-
Why Comirnaty?
USA TODAY said according to the companies, it "represents a combination of the terms COVID-19, mRNA, community, and immunity."
co = COVID-19 (which in turn stands for COrona VIrus Disease 2019, the year it was discovered)
mirna =mRNA, the snippets of genetic code that tell cells to build proteins. In this case, the proteins on the COVID-19 spike protein
ty = some combination of community and immunity.
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