Oscar Mayer is jumping on the plant-based bandwagon with its first-ever vegan hot dog.
- 'NotHotDogs' and 'NotSausages' will launch later this year, in Bratwurst and Italian Sausage flavors.
- It's a partnership between Kraft Heinz Co. and NotCo Inc., a plant-based food startup backed by Amazon founder Jeff Bezos.
- Kraft says the meat-alternative market to more than double by 2030